karolinawithak

Helping brands grow through connection, culture, and community.

Did you know that...

60%

of people are more loyal to a brand because of their access to a community. Community isn’t a trend - it’s the future of brand loyalty.

55%

of fans are more likely to support brands that engage with their fandom. Fandom isn’t just passion - it’s a powerful driver of brand affinity and consumer decisions.

87%

of core fans say they’re likely to engage with other fans. Investing in community and cultivating is a growth strategy.

The numbers don’t lie: community and fandom are not side projects—they’re the engine of brand growth. But too many companies still rely on outdated marketing that treats people as passive consumers, not active participants.

Audiences crave more than just content – they want connection, belonging, and a reason to stick around.

I help brands make that shift, turning fleeting interactions into engaged communities that drive long-term growth, advocacy, and loyalty.

Services

Strategic consulting

If you’re ready to move beyond transactional marketing and build something lasting. Together, we’ll develop and implement strategies that transform passive audiences into active, engaged communities.

Who this is for

Brands looking to deepen audience relationships
Companies shifting from short-term campaigns to long-term loyalty
Brands struggling to engage communities authentically

What I do:

Develop brand & community strategies rooted in connection
Help brands navigate fandom culture without exploitation
Design engagement models that foster long-term loyalty
Implement frameworks for sustainable brand ecosystems

Community & Fandom audit

Not sure if your brand is engaging audiences in the right way? My audits provide actionable insights to help you create a stronger, more connected community.

Who this is for

Brands launching or restructuring their community efforts
Companies looking for quick, high-impact recommendations
Marketing teams needing an expert outside perspective

Limited offer: Get 50% off your audit
I’m offering a small number of audits at 50% off to refine my process and collect client feedback. Same deep insights, same strategic value – at half the price. If you’ve been thinking about strengthening your community strategy, now is the time.

Workshops & training

Equip your team with the tools and mindset to create meaningful engagement, build loyal communities, and harness the power of fandom.

Who this is for

Teams looking to build stronger connections with their audiences
Marketing professionals wanting to shift from ads to engagement
Leadership teams rethinking customer relationships

Topics include

Introduction to Community-Driven Growth
The Psychology of Fandom & Participation
Rethinking Loyalty Beyond Points & Discounts

"Karolina was a real star recruitment for us. She came in and immediately started to deliver."

Manager

Company

"I really appreciate Karolina's straight approach. She will never give you some bs answer but is really clear in her communication with us."

Client

Agency

"We've been able to triple our ROAS since bringing Karolina on. She has challenged our ways of working and we're now much more efficient, and profitable!"

Client

Company