I'm Karolina - an unconventional strategist on a mission to help brands transition from transactional interactions to building vibrant ecosystems where fans become co-creators. Embracing the role of an outsider has always been my strength. From bridging diverse social circles to immersing myself in gaming culture, I thrive in uncharted territories. Growing up in a neurodiverse household sharpened my ability to connect across different perspectives, shaping how I approach communication, strategy, and culture. I’m driven by the challenge of reshaping how brands build real connections. Whether it’s helping a company tap into fandom culture, rethink loyalty beyond transactions, or create a thriving brand ecosystem, I love uncovering the hidden opportunities others overlook. My work is about asking smarter questions, spotting patterns in the noise, and helping brands create spaces where people don’t just engage - they belong.
