Stop Chasing Trends. Start Leading on Social.
The Cultural Edge Audit shows how your brand shows up on social today — and where your unique space in culture and community is waiting.
In one focused session, you’ll go from reactive posting to resonant leadership — with clarity, confidence, and cultural momentum.
What’s at Stake
Performance mode might drive short-term clicks — but it won’t earn your brand a lasting place in culture. Without cultural clarity, your audience tunes out — and your brand misses the conversations that drive real loyalty, relevance, and growth.
❌ Your team stays reactive — always catching up
❌ Your content misses the mark
❌ Your brand risks losing cultural relevance
❌ You miss real opportunities: loyalty, sales, partnerships
The Clarity and Confidence to Lead with Culture
✅ A sharper view of your brand’s cultural edge on social — what’s working, what’s not, and where to go next
✅ Insight into what’s actually relevant for your audience — no more second-guessing or trend-chasing
✅ Clear view of your brand gap — and why you’re not showing up the way you want to
✅ Language and framing to align your team — and fast-track buy-in for bold moves
✅ Confidence to stop second-guessing — and lead with clarity and purpose
Meet the Strategist Behind Karolina with a K
I know what it feels like to chase quick wins while dreaming of something bigger — a brand that actually matters.
After more than a decade leading strategy inside fast-moving, culture-first industries like music and gaming, I’ve seen how easy it is for even visionary brands to lose their edge under short-term pressure.
I created the Cultural Edge Audit to fix that — to help bold, ambitious brand leaders like you break out of reactive mode and reconnect with your brand’s true differentiator.
I believe in:
- Clarity over chaos
- Culture over campaigns
- Strategy that resonates, not just performs
If you’re ready to stop chasing — and start leading with purpose, resonance, and cultural impact — you’re in the right place.
What Others Are Saying
“Karolina has been a tremendous asset to the team. She’s creative, challenges us in the best way, and always delivers more than expected.”
I was pleasantly surprised by how quickly Karolina understood our complex organization and made a positive impact. She has been instrumental in building a new social media strategy for our global accounts.”
I was pleasantly surprised by how quickly Karolina understood our complex organization and made a positive impact. She has been instrumental in building a new social media strategy for our global accounts.”
“Karolina has been a tremendous asset to the team. She’s creative, challenges us in the best way, and always delivers more than expected.”
How It Works
Step 1
Share a Few Quick Details
Fill out a short form about your brand and audience. I’ll follow up within 2 business days with next steps.
Step 2
Join Your 2-Hour Strategic Session
We’ll explore the cultural landscape, what your audience craves, and how your brand aligns — or doesn’t.
Step 3
Walk Away with a Clear Roadmap
See where your brand stands, where it’s falling short, and where your biggest cultural opportunities are waiting.
What's Included
Investment: €2,000
✔️ A focused, 2-hour strategic session to unpack your brand’s current cultural edge and where it’s falling short
✔️ Pre-session discovery — a short set of questions to sharpen the audit
✔️ Live cultural pulse-check based on what your audience is craving and where the culture is headed
✔️ Brand presence audit — where you’re resonating and where you’re missing out
✔️ A clear roadmap of key insights, gaps and cultural opportunities — built to guide your next strategic moves
FAQ
What do you mean by "Cultural Edge"?
Your Cultural Edge is the intersection between what your brand stands for, what your audience cares about, and where culture is moving right now.
It’s the space where your brand can show up with relevance, lead conversations, and build community — instead of just reacting to trends or chasing attention.
In the audit, we’ll find that edge together — and show you how to use it to lead on social media with more confidence and impact.
What kinds of brands is this for?
The Cultural Edge Audit is designed for brand and marketing leaders at culturally-driven B2C brands — especially challenger brands in fast-moving spaces.
If you want to build a stronger, more resonant presence on social and lasting brand relevance, this session will show you the clearest way forward.
Do I need to prep anything?
Just a few quick questions upfront about your audience and brand goals. I’ll guide the rest — this is designed to make your life easier, not add to your to-do list.
What’s the investment for the Cultural Edge Audit?
The Cultural Edge Audit is a one-time investment of €2,000.
This includes pre-session discovery, a focused 2-hour strategy session, and a written roadmap highlighting your brand’s strengths, gaps, and cultural opportunities — whether you continue working with me or not.
No hidden fees. No upsells. Just strategic clarity you can use right away.
Is this a strategy project?
Not quite. This is a diagnostic session — it helps you see clearly where your brand stands today, where the cultural opportunities are, and how you could build toward deeper relevance.
It’s often the first step toward a larger strategy engagement, but it’s powerful as a standalone unlock too.
What happens after the session?
You’ll receive a written roadmap within 3–5 business days, summarizing your cultural edge, your brand gaps, and your biggest areas of opportunity.
You can use it as a foundation for future brand moves — or as a launch point for deeper work together if you choose.
How soon will I receive the roadmap?
You’ll get your written roadmap within 3–5 business days after the session — clear, actionable, and designed to help you build relevance with purpose, not guesswork.
What kind of outcomes can I expect?
Most clients walk away with a sharper understanding of their brand’s current positioning, untapped cultural opportunities, and the language to rally their team behind stronger brand decisions.
It’s often the turning point that unlocks bolder, more aligned strategy work.
Lead With Culture. Connect With Meaning.
You don’t need another brainstorm. You need strategic clarity — and a brand that shows up where it counts.
Karolina challenged us in the best way and always delivered more than expected.
Ready to see what’s possible when you stop chasing — and start shaping culture?