Community & Fandom Audit

Your audience is there—but are they truly engaged? Maybe your brand has followers, but not fans. Conversations, but not community. Campaigns, but no lasting connection. If this sounds familiar, my Community & Fandom Audit will give you a clear, actionable roadmap to shift from transactional marketing to true advocacy and long-term loyalty.

In short, this is what you'll get

A detailed audit report → A deep dive into your community-building efforts, with tailored insights on what’s working, what’s missing, and where your biggest opportunities lie.
Key strategic recommendations → Actionable steps to shift from engagement metrics to meaningful participation.
A 30-minute follow-up call → Discuss your audit findings, ask questions, and refine next steps.

Who is this for?

You’re a brand, founder, or marketing team navigating the shift from traditional marketing to something more community-driven.
You believe fandom, culture, and community are key to your future success—but don’t know how to activate them.
You’re tired of chasing engagement metrics that don’t translate into real loyalty.
You’ve built an audience, but something feels off - people aren’t participating, returning, or rallying around your brand.
You’re rethinking what growth really looks like and want a strategy that prioritizes relationships over transactions.

Limited offer: Get 50% off your audit

I’m offering a small number of audits at 50% off to refine my process and collect client feedback. Same deep insights, same strategic value – at half the price. If you’ve been thinking about strengthening your community strategy, now is the time.

What the audit will cover

Community Health Check

Are you building real engagement or just broadcasting content? Here you’ll get a clear snapshot of how engaged your audience is today and what’s holding them back from deeper participation.

Key questions we’ll explore:

What’s the current state of your audience? Are they active participants or passive followers? How do people interact with your brand today – and what’s missing?
Are there friction points stopping people from engaging more deeply?
What community behaviors are already happening organically that you could amplify?

Platform & Strategy Review

This will give you a a strategic lens to shift from chasing attention to sustaining meaningful brand connections.

Key questions we’ll explore:

Are you taking from your audience (expecting engagement) without giving back?
Does your brand foster belonging, participation, and contribution?
Are your marketing efforts building long-term value or just driving short-term spikes?
How can you create a regenerative ecosystem where engagement fuels itself?

Engagement Gaps

A diagnosis of where engagement is slipping and practical recommendations for how to bridge the gap.

Key questions we’ll explore:

Where do people drop off or lose interest in your brand’s ecosystem?
Are there barriers (content, UX, messaging) that make participation feel unclear or uninviting?
How can you shift from broadcasting to creating interactive moments that invite people in?
What incentives—intrinsic or extrinsic—might encourage more participation?

Fandom Potential

Where and how can you tap into deeper audience passion? In this section you’ll get insight into how strong your fandom potential is and ways to activate it without it feeling forced or inauthentic.

Key questions we’ll explore:

What subcultures, niches, or fan behaviors align with your brand?
Are people already creating, sharing, or rallying around your brand in ways you haven’t tapped into?
Where could exclusivity, rituals, or shared experiences strengthen loyalty?
How can you position your brand to attract and retain passionate advocates?

Growth² Alignment

A diagnosis of where engagement is slipping and practical recommendations for how to bridge the gap.

Key questions we’ll explore:

Where do people drop off or lose interest in your brand’s ecosystem?
Are there barriers (content, UX, messaging) that make participation feel unclear or uninviting?
How can you shift from broadcasting to creating interactive moments that invite people in?
What incentives—intrinsic or extrinsic—might encourage more participation?

Turning Insights Into Impact

Insights are only valuable if they lead to action. This section of the audit will give you a clear, prioritized roadmap for where to focus first—whether it’s optimizing existing efforts, testing new approaches, or rethinking your overall strategy.

You’ll receive:

Key recommendations tailored to your brand’s unique challenges and opportunities.
A priority action plan outlining the most impactful steps to take next.
Quick wins vs. long-term shifts, so you know what to tackle immediately and what to build

Process

1. Discovery Call → We’ll chat about your brand’s current approach, challenges, and goals.

2. Community & Fandom Workshop (1.5 hrs, online) → A hands-on session to explore your audience dynamics, engagement gaps, and untapped opportunities.

3. Audit & Analysis → I’ll conduct a deep dive into your brand’s community potential and compile findings into a clear, actionable roadmap.

4. Audit Delivery & Exploration Call → We’ll go through your audit together, answering any questions and refining next steps.

FAQ

How much does it cost?

Every audit is tailored to your brand’s needs. Pricing normally starts at $2,000 / £1,500 / 20,000 SEK, depending on the scope.

This includes a full strategic deep dive, actionable recommendations, and a follow-up consultation to ensure you’re set up for success.

For a limited time, I’m offering a few audits at 50% off as part of a special opportunity to refine my process and gather feedback from brands like yours. This is a chance to get the same high-value insights and strategic direction at a reduced price while helping me shape the future of this offer.

What’s the process of booking?

Book a discovery call.
In the discovery call I’ll talk you through the audit in more detail and get to know you and your business a little more.
If we’re a good fit, we find a date that works for the Community & Fandom workshop.
Within 2-3 weeks after our workshop, you’ll receive a dynamic audit document with all the insights and recommendations. We’ll then have a final call to walk through everything, answer any questions, and discuss next steps.

Can we still run ads and stick to our current marketing approach?

Of course! This isn’t about ditching what works—it’s about expanding your playbook. If ads are part of your strategy, great. This audit helps you build additional, long-term engagement levers so your growth isn’t solely dependent on paid acquisition and future-proofs your brand by diversifying how you connect with your audience.

Will we be able to take action on the audit?

Yes! The audit isn’t just theory—it’s built for action. You’ll walk away with clear, prioritized recommendations, so you know exactly what steps to take next, whether for quick wins or long-term community building.

Do you offer follow-up support?

Yes! As part of the audit, you’ll get a 30-minute call to be scheduled within 3 months after working together. This gives you the opportunity to ask any follow-up questions. I also offer ongoing support which can look like monthly consultations or working together on a specific project.

What if I’m not sure if this is the right fit?

If you’re unsure whether this audit is right for you, feel free to get in touch or book a discovery call to discuss your needs before committing.

Testimonials

"Karolina was a real star recruitment for us. She came in and immediately started to deliver."

Manager

Company

"I really appreciate Karolina's straight approach. She will never give you some bs answer but is really clear in her communication with us."

Client

Agency

"We've been able to triple our ROAS since bringing Karolina on. She has challenged our ways of working and we're now much more efficient, and profitable!"

Client

Company

"Karolina was a real star recruitment for us. She came in and immediately started to deliver."

Manager

Company

"I really appreciate Karolina's straight approach. She will never give you some bs answer but is really clear in her communication with us."

Client

Agency

"We've been able to triple our ROAS since bringing Karolina on. She has challenged our ways of working and we're now much more efficient, and profitable!"

Client

Company